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AIFS Study Abroad in Grenoble, France
Grenoble School of Management
Fall Semester 2010 and Spring Semester 2011
Course Descriptions |
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Students may take a maximum of 15 credits per semester including French language (required). Students taking fewer than 15 credits will not be eligible for the Certificate (semester) or Diploma (year). | French Language | | Course Code and Credits: | French 101 Fall/Spring (1.5) | | Course Title: | Cours de Français langue étrangère: niveau 1 (Beginners French) | | Course Description: | | Students learn to introduce themselves, speak about themselves,
manage daily situations in French, and understand the principle traits of French culture. Emphasis is on grammar, conversation
and written expression. | | | Course Code and Credits: | French 102 Fall/Spring (1.5) | | Course Title: | Cours de Français langue étrangère: niveau 2 (Advanced Beginners French) | | Course Description: | | This course is for students who have had French in high school or university but not recently and who need to have their French ‘revived.’ Emphasis is on consolidating basic understanding previously
gained and developing written and oral assurance. | | | Course Code and Credits: | French 201 Fall/Spring (1.5) | | Course Title: | Cours de Français langue étrangère: niveau 3 (Intermediate French) | | Course Description: | | The object of this course is to consolidate the linguistic basics already
acquired and to increase communication skills in daily and professional life. Students learn how to express their opinion and discuss sociological aspects of life in France and social evolution through several French films. | | | Course Code and Credits: | French 202 Fall/Spring (1.5) | | Course Title: | Cours de Français langue étrangère: niveau 4 (Upper Intermediate French) | | Course Description: | | In this course students learn to express their opinion and argue a point. They learn to communicate fluently, deal with diverse professional
and social situations and understand the French cultural environment and its evolution. | | | Course Code and Credits: | French 301 Fall/Spring (1.5) | | Course Title: | Cours de Français langue étrangère: niveau 5 (Advanced French) | | Course Description: | | Students learn to handle social, economic and geo-political topics.
They must prepare a research topic to present to the class. They discover the world of enterprise in France and learn how to communicate in a French company. | |
Certificate in International Business (CIB) Fall/SpringStudents need to take the 5 core subjects and one course from the list of optional courses, plus French language (required) for a total of 15 semester credits. Students taking fewer than 15 semester credits will not be eligible for the Certificate. | CIB Fall Semester Courses - Taught in English | | Course Code and Credits: | Management 359 Fall Only (1.5) | | Course Title: | International cross-cultural management | | Course Description: | | To operate successfully in today’s increasingly complex global marketplace, international managers require greater awareness of cross-cultural issues in order to succeed and achieve common goals within a multicultural environment. This course aims to help develop appropriate skills in analyzing and interpreting different behaviors and working styles to facilitate communication in an international context. | | | Course Code and Credits: | Business 355 Fall Only (1.5) | | Course Title: | Entrepreneurship | | Course Description: | | This course explores the different forms of entrepreneurship (family, corporate, international), compares and contrasts the skills and roles of entrepreneurs and analyses the varied approaches to organizational change and leadership. The course aims to understand short and long term entrepreneurial strategies and to differentiate hiring for skill as compared to attitude. | | | Course Code and Credits: | Law 317 Fall Only (3) | | Course Title: | International Business Law | | Course Description: | | An introduction to International and Comparative Law, the responsibilities of States and the treatment of aliens and foreign businesses, dispute settlements, the multinational enterprise, foreign investment, money and banking, trade in goods, services and labor, intellectual property, sales, transportation, financing and taxation. | | | Course Code and Credits: | Marketing 314 Fall Only (3) | | Course Title: | International Marketing | | Course Description: | | This course will examine the global aspects of marketing. Students
will learn to apply the basic concepts, practices and principles
of marketing in an international context. Topics include the international marketing environment, global competitive analysis and strategy and implementing an international marketing plan and control. | | | Course Code and Credits: | Business 357 Fall Only (3) | | Course Title: | Introduction to Global Strategy | | Course Description: | | Focuses on organizational strategy and managing for sustained competitive advantage. How organizations respond to environmental
changes and competitive challenges at global and local levels, as they try to improve their performance. | |
| CIB Spring Semester Courses - Taught in English | | Course Code and Credits: | Finance 335 Spring Only (3) | | Course Title: | International Finance | | Course Description: | | This course addresses the advantages and disadvantages of multinational firms as compared to purely domestic ones. It will cover the multinational environment, foreign exchange markets, foreign currency derivatives, international equities and bonds markets and international capital budgeting. Prerequisite: students
must have previously taken a Finance class. | | | Course Code and Credits: | Business 356 Spring Only (3) | | Course Title: | International Business Environment in the European Union | | Course Description: | | An introduction to some of the key issues in international business,
with particular reference to the European Union and the Single Market. The first part of the course focuses on the E.U.; the second part takes a more global approach, examining trade relations between Europe and other blocks (U.S. and the Pacific Area). | | | Course Code and Credits: | Business 358 Spring Only (3) | | Course Title: | Ethical dimension of International Business | | Course Description: | | The course begins with an examination of basic concepts and shows how ethical issues and actions cannot be avoided in contemporary business. This leads into a discussion of the major macro level themes of the subject including company social responsibility, globalization and its impact, stakeholder theory and the European social model. A selection of micro level issues are also treated through the medium of case studies. The module concludes with a review of the range of leading moral philosophies
relevant to business ethics. | | | Course Code and Credits: | Management 360 Spring Only (3) | | Course Title: | Innovation and Design Management | | Course Description: | | The course will concentrate on the design of products and packaging and the reasons for produce attachment. The following themes will be analyzed and case studies used: value of design, the design process and knowledge of design movements and history. Recognizing the link between creative design and creative
management means innovation and good business results in a competitive company field. | |
CIB Optional courses Fall/SpringStudents must choose one option, plus an alternate, from only one of the following sections. A minimum of 10 students is required to open a course. Recommended credit is 1.5 credits per course. Taught in English unless otherwise specified. | Section A | | Course Code and Credits: | French 313 Fall Only (1.5) | | Course Title: | French Society | | Course Description: | | This course is taught in English. The course offers an in-depth analysis of French society through its social classes, political and educational systems and immigration policies. Prerequisite: advanced-level French. | | | Course Code and Credits: | Management 358 Fall/Spring (1.5) | | Course Title: | Production and Operations Management | | Course Description: | | This course seeks to develop students’ understanding of the fundamental role of operations management in domestic cover and international service and manufacturing organizations. This module includes: operations as a competitive weapon, process management, resource planning and scheduling. | | | Course Code and Credits: | Marketing 355 Fall/Spring (1.5) | | Course Title: | Sports Marketing | | Course Description: | | This course is concerned with sports economics and the framework
of sports marketing; a review of clients’ behaviors; sports goods marketing; sponsorship and communication, and sports services marketing. | |
| Section B | | Course Code and Credits: | Communications 361 Fall Only (1.5) | | Course Title: | Contemporary International Issues | | Course Description: | | The course focuses on issues, debates and forces that shape our world today. It is a theme-centred, multi-disciplinary forum to ponder some of the complex and controversial issues shaping our contemporary globalized world. By the end of the module, students will have gained research skills, theoretical knowledge and enhanced competence in debating and communication abilities. | | | Course Code and Credits: | International Relations 347 Fall/Spring (1.5) | | Course Title: | International Humanitarian and Development intervention | | Course Description: | | The ‘Aid’ industry is currently expanding as lines between emergency response, humanitarian development and sustainable
economic development become harder to define. Several factors have emerged to compound this situation: the demand for human rights and security; accelerated global wealth disparity and vastly increased transparency through media and communications.
Other factors include geo-political competition amongst government donors and the increase in private and corporate interest in humanitarian activities. Factual situations and authentic
contemporary material will be used | | | Course Code and Credits: | Marketing 358 Fall/Spring (1.5) | | Course Title: | International Advertising and Public Relations | | Course Description: | | This course will take an in-depth look at how announcers use the English language to attract, inform and persuade consumers. While analysing the techniques and traditional features of advertising,
it will be shown that publicity does not suffice to ensure a company’s competitive edge or market credibility. By the end of the course students will have acquired comprehensive knowledge
about how companies shape their credibility, build their brand equity and control their advertising message. | |
| Section C | | Course Code and Credits: | Business 353 Fall/Spring (1.5) | | Course Title: | International Business and Emerging Economies | | Course Description: | | Emerging markets are becoming of key importance for global business operations. This course examines the key features and growth of emerging economies and the strategies that businesses
may take to benefit from these changes. They are becoming a source of competition for European and U.S. businesses. Objectives
of the course include: an understanding of the process of globalization, the development of a critical understanding of key business aspects in this environment and the ability to formulate strategies for doing business in emerging economies. | | | Course Code and Credits: | Finance 338 Fall Only (1.5) | | Course Title: | Finance Fundamentals | | Course Description: | | This course, taught only in the fall semester, is specifically designed to provide full year CIB students, who do not have a sufficiently strong background in finance, with the tools necessary
to be able to follow the International Finance course taught in the spring semester. It is not open to fall semester students who already have the prerequisite finance courses or those who will not be continuing at the Ecole de Management in the spring semester. | | | Course Code and Credits: | French 313 Spring Only (1.5) | | Course Title: | French Society | | Course Description: | | This course is taught in French and is specifically designed for non-French students with an advanced level of the French language.
The course offers an in-depth analysis of French society through its social classes, political and educational systems and immigration policies. Prerequisite: advanced-level French. | | | Course Code and Credits: | Marketing 351 Spring only (1.5) | | Course Title: | Introduction to Web Development for Business | | Course Description: | | The World Wide Web (WWW) is the fastest growing communications
medium in history, expanding more rapidly that the introduction
of other mass media such as print, radio, T.V. and cinema. The leveraging factors of the WWW as a communications medium are examined. The course also explores how the Web is changing, and what implications this emerging “Web 2.0” has on organization
doing business in, and communicating via an increasingly digital and pervasive network environment. | |
Certificate in Business Studies (CBS) Fall/SpringStudents are required to take all subjects as described, including
French language, for a total of 15 semester credits. Students taking fewer than 15 semester credits will not be eligible for the Certificate. | CBS Fall Semester Courses - Taught in English | | Course Code and Credits: | Accounting 301 Fall Only (3) | | Course Title: | Introduction to Accounting | | Course Description: | | Introduces techniques used to prepare financial statements and support the management process of planning, control and decision
making. The course also covers the recording of financial transactions, the accounting cycle and the double entry book keeping principle, as well as the fundamentals of product costing and managerial accounting. | | | Course Code and Credits: | Economics 318 Fall Only (3) | | Course Title: | Economics | | Course Description: | | In this course students will use the tools and concepts of economics
(microeconomics and macroeconomics) to investigate organizational
problems with which managers contend. This course will also address supply and demand, market efficiency, the firm in a competitive market and international regulations and policies. | | | Course Code and Credits: | Marketing 358 Fall Only (3) | | Course Title: | Consumer Behaviour | | Course Description: | | In an increasingly fluid and rapidly changing international market place, organizations need to be able to gain an effective understanding
of the current and future needs of the market place and behavioral factors that influence them. By developing an understanding of the core issues of consumer behavior and how through marketing research, these behaviors can be studied and understood. Students will develop an understanding of the importance of these topics, how to apply them in a commercial environment and their place within the broader marketing and strategic planning framework. | | | Course Code and Credits: | Marketing 359 Fall Only (1.5) | | Course Title: | Introduction to Negotiation | | Course Description: | | The focus of this course will be: need satisfaction selling; sales calls: opening, probing and supporting and closing; overcoming customer indifference, resolving customer concerns and negotiating
in a sales context. | | | Course Code and Credits: | Marketing 361 Fall Only (1.5) | | Course Title: | Sales Techniques | | Course Description: | | The aim of the course is to develop a deeper understanding of the main concepts involved in sales. To be an excellent sales manager you need to know your buyer (the constraints, priorities
and needs) if you are to find a valuable solution. Topics to be covered include sales presentations, answering objections and building durable relationships. | | | Course Code and Credits: | Technology 329 Fall Only (1.5) | | Course Title: | Introduction to Technology Management | | Course Description: | | This course covers sectors and typology of innovation, the recognizing and screening of technology opportunities, innovation
management, technology and enterprises and the history of technology such as micro-technology and aerospace. | |
| CBS Spring Semester Courses - Taught in English | | Course Code and Credits: | Management 364 Spring Only (3) | | Course Title: | Introduction to Human Resource Management | | Course Description: | | To understand the management of human resources and the factors that shape this process this course examines Human Resource Management (HRM) and the context of HRM from a comparative perspective using examples from across the European
Union. | | | Course Code and Credits: | Marketing 362 Spring Only (3) | | Course Title: | Market Research | | Course Description: | | This course addresses four main areas of study: the market research
process and its relevance; qualitative studies (from design to analysis); quantitative studies (from design to data processing)
and an overview of Consumer Behavior and its relevance to Market Research. | | | Course Code and Credits: | Finance 340 Spring Only (3) | | Course Title: | Introduction to Finance | | Course Description: | | After a reminder of accounting and the basics required to shift to a finance point of view, this course will formulate and focus on company targets. Techniques will help students to read balance sheets and income statements. Financial ratios will also be used to measure the company’s position and performance. | | | Course Code and Credits: | Politics/Sociology 321 Spring Only (3) | | Course Title: | Geopolitics | | Course Description: | | This course invites students from different backgrounds and cultures to ponder the origins of western political thought and covers topics like international relations, political systems, and culture. Other key themes are globalisation, culture, religion and the so-called clash of civilizations. | | | Course Code and Credits: | Marketing 356 Spring Only (1.5) | | Course Title: | Purchasing | | Course Description: | | The course aims to develop the student’s expertise in procurement
and the procurement supplier selection process through such themes as: outsourcing and consequences; reverse marketing
for the professional buyer and the confrontation of internal and external analysis of market strategy. | |
Non-Credit Courses | Non-Credit Courses | | Course Code and Credits: | Non-credit (-) | | Course Title: | French Cuisine | | Course Description: | | Taught in French for small groups of AIFS students in the apartment
of a local host family. Learn to prepare traditional French dishes as well as local delicacies such as gratin dauphinois or fondue in a relaxed and friendly environment. Each class session costs approximately 25 euros and concludes with a meal and wine. AIFS pays for the first session, and the student pays for the remaining sessions. | | | Course Code and Credits: | Non-credit (-) | | Course Title: | Wine Appreciation | | Course Description: | | Evening wine appreciation classes taught in French. Students learn specific wine vocabulary, wine making methods and how to taste. Classes, in a local wine shop, last a total of three hours with general, regional and practical information before tasting the wines. Regions covered include Bordeaux, Champagne and the Rhone Valley. From approximately 35 euros for one class, with reductions available for 3 or more classes. | |
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